With the changing market landscape and changing consumer behaviours & habits, user can no longer be confined in a single place instead they have become more mobile and hard to catch up in traditional ways.
Mobile Marketing Research allows clients and researchers unprecedented access into the everyday lives of people around the world.
With Mobile Marketing Research, it is possible for researchers to see user-generated videos, photos, send messages to and read immediate responses from participants and listen to the actual voice of the customer while they are in the moment, where it matters most to marketers. Mobile Research methodology has given the market research industry a new dimension on how to approach and get valuable feedback from our ever changing mobile users.
We at Centaur Research have stepped up our offerings in Mobile Research segment with the introduction of our own Mobile Diary Web App for its consumers which enables them to write down and capture their emotions anywhere and anytime. Our diary app enables users to create notes, upload images, record their locations and much more all without installing a single app.
With the growing of the number of smartphone penetration in emerging countries in the recent years and a highly mobile & dynamic consumer set, interviewing and surveying using smartphone & tablets is becoming a common place. With a view to capture the opinions & beliefs of such consumers, Centaur Research is employing Mobile Survey in every possible way.
Wide Reach & Mobility